How to Lather

Use warm water to wet your shaving brush.
Shake off excess water from the brush. 
Load up the brush applying gentle pressure with a circular motion

Build up lather by applying gentle pressure in circular motion.
Add a little more water if needed.
Once you've built up a good amount of lather, you're ready to shave!
Don't forget to thoroughly rinse out soap residue with warm water.
Shake off water and leave out to dry.